By some luck I stumbled upon Kong Andri‘s work, and these stumbles have always been pleasant.
Kong is a graphics designer and a toy designer, and the creator of Owangeboy – a character that exudes an astronomical amount of nostalgia. While the kid reminds me of Astro Boy and Mega Man, Kong’s style epitomizes a unique “flavour” of vinyl toys, which I can’t exactly pinpoint (being neither an art nor toy expert). As I scrolled through his Instagram, I found it exceptionally intriguing how his digital artworks interweave so seamlessly with the physical toys.

This marvel of discovery – finding stories like Kong’s journey – inspired me to restart this writing again, and I’m all the more stoked that Kong agreed to share his story here!
1. How would you describe yourself in a sentence?
I’m a graphic designer and designer toy artist. And I love coffee☺️
2. What inspired you to design toys?
Mostly my inspiration is from Japan and American cartoons that I watched when I was a little kid. I also got so many inspirations from my daily life with my son.
3. What’s the most difficult part about designing toys?
The most difficult part is when the design go for production in the factory – mostly technical and quality issues.
4. How did the story of OwangeBoy come about?
I’ve made owangeboy character in 2011 when the huge tsunami hit japan, there was a charity event that was held by a gallery in my country to support people in Japan. They asked me to donate an illustration for an auction, and that time I’ve made the owangeboy character for the first time and have been developing it until now.
5. Where will Owange Boy go next?
This year, I’ve made a contract with china’s IP management, they will make so many merchandise and figure for owangeboy, and also will collab with so many brand in china. So this will be excited for me to see the character will expand
And that’s a wrap to the inaugural #Curates on Roodelia! I’m thankful for Kong’s willingness to share his story to inspire you and me.
Look out for more of his creations here!
I have purchased one of his digital pieces (Owange Boy #3) and hope that I can get a matching physical Owange Boy sometime in the future.
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